2026-03-23
Life as Scene —— HC28 maison at the 57th China (Guangzhou) International Furniture Fair
On March 18, 2026, HC28 maison presented at CIFF Guangzhou under the theme“Life as Scene.” Instead of a traditional product display, the brand created an architectural booth that expresses a complete way of living—connecting space, scene, and lifestyle.
At the core is a simple idea: space is only the container; life is made up of shifting scenes—relaxing at home, gathering, working, or spending time alone. When space is organized around these scenes, design moves beyond appearance and becomes lived experience.
A Living “Neighborhood”
The booth is designed like a small urban block, combining private living areas with the open HC28 Café. Inside, four connected scenes unfold: living and study, bedroom and dressing, dining and social space, and café.
These are not isolated rooms, but fluid environments that transition naturally. Functions overlap—working blends with living, socializing flows into dining—reflecting how people actually live today.
From Products to Living
HC28 maison is shifting from a product-driven approach to a user-centered one. Instead of focusing on individual pieces, the design starts with how people live—how they move, interact, and switch between different states.
Furniture and custom systems are planned together: one shapes behavior, the other defines spatial order. The goal is not just to furnish a space, but to organize life within it.
From Retail to Turnkey Solutions
As living needs evolve, HC28 maison is moving from single-product retail to one-stop solutions. Loose furniture and custom systems work as a whole—like software and hardware—creating a complete and flexible living system.
A key principle is restraint: allowing space, proportion, and material to support life, rather than overpower it.
At the core is a simple idea: space is only the container; life is made up of shifting scenes—relaxing at home, gathering, working, or spending time alone. When space is organized around these scenes, design moves beyond appearance and becomes lived experience.
A Living “Neighborhood”
The booth is designed like a small urban block, combining private living areas with the open HC28 Café. Inside, four connected scenes unfold: living and study, bedroom and dressing, dining and social space, and café.
These are not isolated rooms, but fluid environments that transition naturally. Functions overlap—working blends with living, socializing flows into dining—reflecting how people actually live today.
From Products to Living
HC28 maison is shifting from a product-driven approach to a user-centered one. Instead of focusing on individual pieces, the design starts with how people live—how they move, interact, and switch between different states.
Furniture and custom systems are planned together: one shapes behavior, the other defines spatial order. The goal is not just to furnish a space, but to organize life within it.
From Retail to Turnkey Solutions
As living needs evolve, HC28 maison is moving from single-product retail to one-stop solutions. Loose furniture and custom systems work as a whole—like software and hardware—creating a complete and flexible living system.
A key principle is restraint: allowing space, proportion, and material to support life, rather than overpower it.
